«Just do it», «Impossible is nothing», «You can Canon», «Think Different», «A Diamond is forever», «Connecting people» – slogans, known for whole world alongside with their authors by right.
Shopper type is determined not by nationality, country, color of skin, but by attitude to purchase and behavior while shopping.
Ipsos Marketing, due to knowledge and conducted researches in consumers' survey, identifies 5 mostly spread types of buyers:
Winter holidays - is not only tangerine flavor, “olivje” on table and champagne in crystal flutes. This is also a period of special attention and sensibility to information of potential consumers, being last two weeks before New Year in permanent state of searching gifts and place to celebrate holidays. It is time when brands come to help buyers, wishing more than ever “communication” with advertising.
As though handmade by chief cook of 3-stars restaurant Michelin, Le Guide Rouge of the best ingredients, looking alike twins, beckoning dewy-eyed consumers. Just so pack of many prefabricated products looks like on the store shelf. After product bought and ready for usage it turns out that image on the label does not correspond reality even for 50%.
«Ideal commercial reel» for any client is that would «sell a product» and, preferably, in the truest sense of the word «bring consumer holding his hand» into shop for necessary good, «give» product from shelf, «count» at cash register.
Innovativeness in understanding of majority people is linked directly with something revolutionary, out of ordinary, mostly used in context of new technological workings – from GSM-standard appearance to touch screen. More rarely this term can be heard regarding medicine and science.
According to the last report of ESOMAR, Global Market Research 2011 the world market volume of researches during the last year exceeded 31 milliards $ and almost reached the level of 2008. Herewith world ad spendings in 2010 were at the level of 500 milliards $.
1879 — advertising agency NW Ayer and Son conducted polling of state officials, working in sphere of agricultural industry, having gone down in history as probably the first marketing research in USA.
1880 – 1920 – stage of industrial statistics. During this period Herman Hollerith from Census Office invented perforated paper cards, allowing to automotize the procedure of data tabulation; Curtis Publishing Company established the first in history marketing research department.