Ipsos announces that it successfully completed the acquisition of the Synovate. Following this transaction, Ipsos becomes the third largest global market research company with 16,000 employees working in 82 countries.
We are very excited. Ipsos and Synovate are two research agencies with shared values. The synergies and understanding of our industry and the business at hand is immense, as is the mutual respect for each firm's people, products, and capabilities.
For our clients that will translate to more and more varied research possibilities as thousands of talented professionals come together to implement a widened portfolio of analytic solutions, leverage an advanced operational infrastructure, and offer expanded counsel with more knowledge on the ground offering more insight in more countries than ever before.
The ultimate integration of Synovate and debut of renewed Ipsos company will be in 2012, combining all the best from two companies, all that our clients value in Ipsos and Synovate. We call it «Better Ipsos» and we look forward to bringing it to our clients and partners.