Brand*Graph
Continuous Tracking is an important part of any advertising research process. It can provide information on ad performance "in market" where the environment is constantly changing. It can also provide important feedback on the success of media plans.
Ipsos ASI's Brand*Graph Tracking Service is proven, and has been used in 60+ categories since 1986. Our approach is based on experience, comprehensive databases and a sophisticated media model. These features combine to provide clients with "added value" and ensure sound decision-making on creative and media issues. More
Brand*Graph Express
Need a high level advertising assessment delivered in as little as one week? Brand*Graph Express is perfect when you want a quick check on your brand’s advertising performance. At Ipsos ASI, we recognize that your primary concern as a marketing manager is to achieve the best possible return on investment for your initiatives and advertising. Brand*Graph Express is an affordable, fast tool to confirm whether your advertising is breaking through, being correctly attributed, reaching consumers, and having a positive impact. More
Post*Testing
Post Testing is the Ipsos ASI product for TV and Cinema (STC), Outdoor (BAF), Print (SIP) and Radio (SIR) advertising, mostly used in Europe and Latin America. We've testing more than 6,000 campaigns, and provide full analysis of copy and media effects.
The Post Campaign Testing product range measures the combined effect of copy AND media
Methodology
Advantages