Holistic Communication Evaluation

360*Planner

Connecting with consumers today can be a real challenge.With a proliferation of touchpoints and consumers in control – media placement doesn’t guarantee exposure. Exposure doesn’t guarantee recall. Recall doesn’t guarantee action. And just because you spend more doesn’t mean you get more. 360*Planner improves the media planning process by maximizing your touchpoint exposure and optimizing spend. More

Brand*Graph360

Brand*Graph 360 tracks the in-market reach, impact, and cost effectiveness of all your communications. A powerful consumer mix model shows you the contributions of POS, packaging, sponsorship, even uncontrolled communication like word of mouth, in addition to each part of your ad media mix. By analyzing the effect of each consumer touch point on brand equity, purchase intent, and other measures, we can help you to focus your communication on the messages that work best. More

Next*360

Next*360 brings Ipsos ASI’s proven methods and sales-validated measures to an interactive, multimedia pretest. Evaluative measures gauge the campaign’s overall potential for visibility, branding, and persuasion. A unique rotation analysis shows you what each message contributes to the whole. In-depth diagnostics reveal what’s working, what’s not, and why, to help you refine the fit and the mix across media.