CORPORATE NEWS

Ipsos announces the successful completion of the acquisition of Synovate, creating the third largest global market research company

Ipsos announces that it successfully completed the acquisition of the Synovate. Following this transaction, Ipsos becomes the third largest global market research company with 16,000 employees working in 82 countries.

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What is difficult in training will become easy in a battle

During 29-30 September 2011 in Moscow it was held the regular «acting training» through the educational program of Ipsos Global, devoted this time to tracking researches for Senior Client Service Managers.

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PUBLICATIONS

Social networks or corporate sites? What the consumer is choosing
According to research, held by Ipsos Marketing Global Consumer Goods Sector, brand-pages in social nets are great additions to corporate web-site of trade mark in CPG category.
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Easy task. Adaptation
Essentially, advertising adaptation, namely TV spots, can be done in two dimensions: idea or plot adaptation with complete or partial re-shooting of a commercial, and ready-made spot adaptation, going along with voice-over, actors scoring and re-cutting.
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