Ipsos announces that it successfully completed the acquisition of the Synovate. Following this transaction, Ipsos becomes the third largest global market research company with 16,000 employees working in 82 countries.
During 29-30 September 2011 in Moscow it was held the regular «acting training» through the educational program of Ipsos Global, devoted this time to tracking researches for Senior Client Service Managers.
«Just do it», «Impossible is nothing», «You can Canon», «Think Different», «A Diamond is forever», «Connecting people» – slogans, known for whole world alongside with their authors by right.
Shopper type is determined not by nationality, country, color of skin, but by attitude to purchase and behavior while shopping.
Ipsos Marketing, due to knowledge and conducted researches in consumers' survey, identifies 5 mostly spread types of buyers:
